“A project that we worked hard to make a success. Looby fought hard to beat the bear market but the bear won.”
— Looby, on X
This site stays up as a homage to Looby, to the art of Stephen Bliss and to the Loobians who gathered around it.
$LOOBY was created by the legendary former Rockstar Games Senior Artist Stephen Bliss, who was responsible for creating the iconic art for Grand Theft Auto, Red Dead Redemption, The Warriors & L.A Noire.
In addition to this, Stephen Bliss has worked for numerous global brands such as DC Comics. You can see more from his website: www.stephenbliss.com
All $LOOBY artwork is created by Stephen Bliss, renowned for his work with Rockstar Games, DC Comics, and other global brands. His experience fuels a vision with no limits.
Step into the Loobyverse and connect with thousands of Loobians.
Experience the fusion of technology and artistry like never before.
The Journey
Finished
$LOOBY focused on building the essentials — from launching the project and setting strong foundations to growing an active community. Early marketing and outreach set the stage for long-term success.
Finished
$LOOBY is teaming up with top crypto projects, refreshing the brand and website, and gearing up for the first NFT launch. Community growth and an organic marketing push set the stage for what’s next.
Finished
The NFT collection drops, the first Looby comic launches, and $LOOBY hits CoinMarketCap. Partnerships, marketing campaigns, tier 2 exchange prep, and merchandise groundwork drive visibility and excitement.
Unfinished
Multiple comic releases and the debut of Looby animations bring the Loobyverse to life. The Looby Store goes live, distributing digital and physical merch, while ongoing marketing and tier 2 listings expand reach and brand presence.
Looby Comics are fully hand-drawn by the legendary Stephen Bliss, expanding the universe and bringing the characters’ stories to life.
Hand-crafted designs from the world of Looby, brought to life as exclusive physical merchandise.
Our NFTs are original, hand-crafted pieces by Stephen Bliss, bringing the Loobyverse to life in a collectible, digital form.
Step inside the Looby Art Gallery, where Stephen Bliss’ original artwork tells the story of our universe and its characters.
Visit the gallery ›
In Tribute
Looby began as a character drawn by Stephen Bliss and grew into comics, collectibles and a community of Loobians. The project fought hard through the bear market and did not make it. This page stays up to remember what was made, and the people who made it.
Looby’s Last Art Update
The last piece shared from the Loobyverse: Looby vs Lobby.
THE LONG AWATED Looby VS Lobby final showdown is here!!!
— Looby (@LoobyonSol) November 11, 2026
Main Artist / Founder
From Looby’s X account: “A project that we worked hard to make a success. Looby fought hard to beat the bear market but the bear won.” This site now stands as a homage to Looby, to Stephen Bliss’ artwork and to the Loobians.
Created by Stephen Bliss, the artist behind GTA and Red Dead Redemption, Looby fuses authentic art with blockchain. More than a token, it’s the foundation of a global brand and storytelling universe.
Looby operates on the Solana blockchain, offering fast transactions and low fees.
Join the Looby community on Telegram, Twitter (X), and Reddit. Participate in the events and make sure to spread the word! If you have any questions, join our telegram and speak to one of the admins! We are all more than glad to help with anything you might have in mind.
Stephen Bliss, a highly acclaimed artist, muralist, and illustrator has cultivated an illustrious career spanning over three decades and three continents. As Senior Artist at Rockstar Games from 2001 to 2016, Bliss is attributed with establishing the highly recognizable illustrative style for the multi-billion dollar Grand Theft Auto franchise, the most lucrative entertainment product of all time. His skills have also extended to other highly lauded games such as The Warriors, LA Noire, and Red Dead Redemption, producing game box covers, international magazine covers, posters, billboards, and promotional merchandise. He also produced an array of non-game-related artwork for Rockstar, contributing to the company’s image as a creative powerhouse.
